Our mission is to get safer products into the hands of everyone. Most people don’t even know that their current products aren’t as safe as they should be. Do you know what is in your beauty and personal care products? Whether you’re a “product person” or “low maintenance,” you’re likely being exposed to hundreds or thousands of potentially harmful chemicals without knowing it.




Beautycounter was founded on 3 pillars:

FORMULATE: We focus on performance, safety and innovation. We create market- leading, clean, high-performing products, proving you don’t have to compromise one to get the other.

EDUCATE: We educate the public about how to avoid harmful ingredients through our network of Independent Consultants, like me.

ADVOCATE: We’re urging the government to pass laws to better regulate the beauty industry.

At Beautycounter, we’re committed to a health and safety standard that goes well beyond what’s required by U.S. law. We’ve prohibited the use of more than 1,800 questionable or harmful chemicals through the The Never List —and our Ingredient Selection Process is unparalleled— all while ensuring our products perform and that they’re as indulgent as any other luxe shampoo, lipstick or oil on the market. We focus on performance, safety and innovation.

I want to first begin by sharing my “Why” I became a part of Beautycounter. I have seen more of my friends, family, loved ones get diagnosed with cancer, infertility, sickness, disease. I started researching and looking for products that had safer ingredients after I had my children. Once I found Beautycounter I knew I had to be apart of the movement and share with everyone I came in contact. I know that I cant prevent anything from happening but I can do my best to give my family the best products and food I can. I’m passionate about sharing information regarding safe personal care products, because I think so many people are uninformed, and most big companies want to keep it that way. Even if you know what to look for, it’s difficult to know what’s really in products. With Beautycounter, I get to be part of driving industry-wide change toward safer products for everyone. Beautycounter’s products are chic, effective and beautiful, so it’s easy to share Beautycounter with everyone I know.

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We have created this directory for Connecticut moms (and of course dads too!) and hope that you will share it with your friends and we will become your “one stop” search engine.

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